2021年市場(chǎng)營(yíng)銷(xiāo)個(gè)人留學(xué)申請(qǐng)書(shū)
在中國(guó)報(bào)考研究生時(shí)大多仍然要求有本科同專(zhuān)業(yè)的背景，而去國(guó)外讀碩士則比較靈活，不需要學(xué)術(shù)考試，而且轉(zhuǎn)專(zhuān)業(yè)比較方便。這里給大家分享一些2021年市場(chǎng)營(yíng)銷(xiāo)個(gè)人留學(xué)申請(qǐng)書(shū)，歡迎閱讀!
2021年市場(chǎng)營(yíng)銷(xiāo)個(gè)人留學(xué)申請(qǐng)書(shū)
Dear _,
As a production factor, human resource also faces scarcity—in the technical sense of economics—the way that other forms of resource face. Therefore, when an individual makes a choice as a human factor, he or she has to take into account of the opportunity cost to himself (or herself) in particular and to the society as a whole within the general framework of his or her individual value. My resolution to pursue an advanced program in the field of marketing is precisely founded on the guidelines provided by economics. My personal interest and ample potential allow me to possess comparative advantage in pursuing marketing for reasons that I will state in the succeeding paragraphs, and I believe that my choice is a rationalized choice in keeping with the rules of economics.
My interest in marketing commenced with the learning of two important courses in my sophomore year—Marketing and Management. The first year of my undergraduate program at the Department of Accounting, Henan University, was spent in overwhelming frustration because I was arbitrarily assigned to study accounting as my specialty, a subject in which I had little interest. However, in learning Marketing and Management, I discovered my real interest. In retrospection, this interest of mine stemmed from my willingness to communicate and exchange with people, my desire to experience the collisions between different schools of thought, the interdisciplinary nature between those two subjects, and the demands that they impose on a person’s creative thinking. The 4P’s as advocated in marketing (price, place, promotion and product) are specifically oriented toward market fluctuations and they require special sensitivity in capturing market information, thorough understanding of the problems involved, and the ability to solve problems by sound logical reasoning. The four aspects as represented by 4P’s constitute the fields in which I made conscious efforts to develop and to improve my competence. While taking the market course, I immersed myself in various western textbooks including the classic work Marketing Management by Philip Kotlor. Meanwhile, I endeavored to assimilate useful knowledge from case studies, realizing the empirical nature of the subject. I had a habit of applying a multiplicity of perspectives from different frameworks of knowledge to bear on the same problem and for this reason I once achieved the highest score in my department in an oral presentation. My teacher of the Marketing course, who is also the chairman of the Marketing Department, believed that I was most suited to a career in marketing. His remarks gave me tremendous encouragement and further reinforced my determination to seek an advanced education in this fascinating area.
Marketing is an applied science that calls for constant practice based on a mastery of its theories and principles in order to develop an awareness of how marketing is actually conducted. During the summer vacation in the second year, having completed the marketing course, I participated in the promotion campaign on behalf of the Little Swan Home Appliances Products (Little Swan being the brand name of China’s most famous producer of home appliances) at Zhengzhou Department Store in Henan Province. During the promotion campaign, we provided detailed information to our prospective clients concerning the products and their post-sale services on one hand and submitted the feedback to the headquarters on the other. This refreshing experience of directly facing clients excited me, making me all the more interested in various activities that could increase my practical knowledge of marketing. One of such activities was a project my classmates and I contrived for developing a realistic understanding of the principles of Marketing Lens Model. According to this model, different individuals may experience major differences in their cognition of their surroundings due to differences in their education, backgrounds and personal experiences, which lead to their development of their differential cognitive lenses. Our project team conducted an all-campus evaluation of the teachers’ performance and of the soundness of the curriculum in the form of questionnaires and follow-up surveys. Based on the findings of our investigation, we submitted to the university authorities rationalization proposals concerning how to improve of the quality of teaching and how education could be geared to the specific needs of students. Positively commented upon, our proposals were mostly adopted by the authorities. This successful experience made me understand that some concepts of marketing could be fruitfully applied to different walks of life, not merely put into service for the profit-making organizations.
My practical work experience in marketing started with my employment at the Sales Department of Beijing Education & Cultural Communications Center upon my graduation in the summer of 2001. Over the past one year, I participated in planning promotion campaigns for several sets of book series and in the management of media publicity. I was also responsible for designing the exhibitions for those book series. However, in performing my responsibilities, I became dismayed by the reality. Theoretically speaking, marketing responsibilities within a company should be specified and marketing personnel should perform their duties according to specialized division of labor so that the efficiency can be optimized. Nevertheless, in actual operations, different divisions of labor among different departments tend to produce conflicted interests and communication barriers, resulting in disruptions in work schedules and in reduced efficiency. I came to realize that teamwork is still a major problem within Chinese context, especially in the field of marketing, that needs to be worked out. To materialize good concepts of marketing, optimum approaches must be adopted that can meet the changing circumstances of the environment. My heretofore work experience shows me that, although marketing has developed into a comprehensive discipline that is both enlightening and capable of social guidance over a century-long innovation and evolution, the idea of marketing as the strategic presence of a given enterprise has not yet been established within the Chinese economic milieu. With the increased competition brought about by globalization, especially with China’s accession to the WTO, the widely-accepted conventional formula of “production + product + marketing” has been rendered obsolescent, unable to satisfy the needs of China’s present buyer’s market and the necessity to maintain sustainable development after China’s WTO accession. In particular, faced with the challenges posed by the emergence of knowledge economy, Chinese enterprises must revolutionize its conventional notions of marketing. Toward this objective, Chinese enterprises must top-level management and marketing professionals who can formulate effective marketing strategies and establish highly efficient marketing network. In this regard, prospective marketing professionals have a mission and a responsibility to perform. Apart from my interest and my potential, this factor constitutes the most direct reason behind my current effort to apply for a Ph.D. program in marketing at your prestigious university. It is my expectation that in my future degree program I will be exposed to the most recent concepts and modes of thinking in marketing which I can ultimately apply to the Chinese marketing practice.
Although I did not major in marketing as an undergraduate, my professional training in accounting can nevertheless be instrumental to my academic and career development in the future. The specialty of accounting also required me to receive basic training in economics and management, an education background that allowed me to evolve mental habits characteristic of economics and management. In my undergraduate program, trainings in the development of mental habits were far more important than the mere acquisition of book knowledge and my performance in work has also indicated that I excel my peers in logical reasoning and in economics-specific mentality. My GPA is not absolutely high (but showing obvious ascendancy), which could be attributed to my initial dislike for accounting on one hand and to my extensive participation in extracurricular activities to satiate my special love for marketing practices. Those activities consumed a considerable amount of my time and energy that I could otherwise have devoted to coursework. Nevertheless, I take great comfort in having developed my empirical knowledge of marketing by participating in those activities.
Successful marketing is the most crucial strategic arrangement in making quality products available to prospective consumers. Having accumulated necessary knowledge and experience, I have an implicit faith in myself as a most competitive candidate for your Ph.D. program. In presenting myself for your scrutiny, I am doing an important “marketing” of myself. I sincerely wish that my further exploration in the field of marketing could be made possible with this very “marketing” of myself.
Yours sincerely,
xuexila
烏克蘭留學(xué)好的院校推薦
1.哈爾科夫國(guó)立大學(xué)
相當(dāng)于中國(guó)的清華大學(xué)。
培養(yǎng)出三位諾貝爾獎(jiǎng)獲得者的高校。1804年建校，是世界上最古老的學(xué)校之一，先后培養(yǎng)出了三名諾貝爾獎(jiǎng)得主。
專(zhuān)業(yè)包含：法學(xué)、理學(xué)、歷史學(xué)、經(jīng)濟(jì)學(xué)、文學(xué)、哲學(xué)、醫(yī)學(xué)、工學(xué)、管理學(xué)9大門(mén)類(lèi)專(zhuān)業(yè)。
2.基輔大學(xué)
相當(dāng)于中國(guó)的北大。
1834年建校，全稱(chēng)基輔塔拉斯-謝甫琴科國(guó)立大學(xué)(基輔大學(xué))，是一所綜合類(lèi)大學(xué)。
專(zhuān)業(yè)包含：法學(xué)、理學(xué)、歷史學(xué)、經(jīng)濟(jì)學(xué)、文學(xué)、工學(xué)、職教及其他類(lèi)別7大門(mén)類(lèi)專(zhuān)業(yè)。
3.烏克蘭國(guó)立航空大學(xué)
全球民航三大之一，擁有自己的機(jī)場(chǎng)。
1934年建校，畢業(yè)文憑為世界上所有參與里斯本航空公約的國(guó)家所承認(rèn)。歐洲的歐洲航空安全專(zhuān)家地區(qū)培訓(xùn)中心。曾派4位專(zhuān)家援建北京航空航天大學(xué)。
專(zhuān)業(yè)包含：理學(xué)、工學(xué)、經(jīng)濟(jì)學(xué)、管理學(xué)、建筑學(xué)、教育學(xué)、法學(xué)等相關(guān)專(zhuān)業(yè)。
4.基輔理工大學(xué)
世界上最古老、規(guī)模的工科大學(xué)之一。
1898年建校，全稱(chēng)烏克蘭國(guó)立技術(shù)大學(xué)，化學(xué)家門(mén)捷列夫曾擔(dān)任基輔理工學(xué)院國(guó)家考試委員會(huì)主任。人類(lèi)第一個(gè)載人(加加林)航天器的總設(shè)計(jì)師出自本校;第一架直升飛機(jī)的設(shè)計(jì)師也出自本校。
專(zhuān)業(yè)包含：法學(xué)、理學(xué)、文學(xué)、工學(xué)、管理學(xué)、職教及其他類(lèi)別6大門(mén)類(lèi)。
5.柴可夫斯基音樂(lè)學(xué)院
享譽(yù)世界的一流音樂(lè)學(xué)院。
1913年建校，柴可夫斯基、格拉祖諾夫、依萬(wàn)諾夫、羅賓斯坦、伊波利拉夫等作曲家做出貢獻(xiàn)，培育出眾多世界知名音樂(lè)人。
開(kāi)設(shè)院系：鋼琴系、管弦樂(lè)系、演唱系、指揮系、作曲系、歷史及音樂(lè)理論系。
6.烏克蘭藝術(shù)大學(xué)
烏克蘭藝術(shù)學(xué)府，前蘇聯(lián)三大藝術(shù)學(xué)院之一。
1917年建校，全稱(chēng)烏克蘭國(guó)立美術(shù)與建筑藝術(shù)大學(xué)。
開(kāi)設(shè)專(zhuān)業(yè)：油畫(huà)、實(shí)用裝飾藝術(shù)、藝術(shù)理論、雕塑、建筑藝術(shù)、電影藝術(shù)等。
7.烏克蘭國(guó)立體育運(yùn)動(dòng)大學(xué)
奧運(yùn)獎(jiǎng)牌掛滿(mǎn)一堵墻的大學(xué)。
1930年建校，是烏克蘭體育領(lǐng)域的大學(xué)，也是烏克蘭體育教育，體育科研和傷病康復(fù)等體育文化的中心。
開(kāi)設(shè)專(zhuān)業(yè)：體育教育、體育、體育健康、運(yùn)動(dòng)醫(yī)學(xué)等。
8.敖德薩國(guó)立大學(xué)
烏克蘭四大之一，前中國(guó)科技部部長(zhǎng)朱麗蘭的母校。
1865年建校，是烏克蘭最古老的學(xué)校之一，全稱(chēng)敖德薩契尼可夫國(guó)立大學(xué)，擁有世界前三的古生物博物館，珍藏了眾多考古化石。
開(kāi)設(shè)專(zhuān)業(yè)：數(shù)學(xué)、物理、計(jì)算機(jī)、政治、心理學(xué)、生物學(xué)、經(jīng)濟(jì)等。
9.哈爾科夫國(guó)立經(jīng)濟(jì)大學(xué)
烏克蘭教育科學(xué)部直屬的國(guó)立高等學(xué)府，也是烏克蘭一所具有悠久歷史的國(guó)立經(jīng)濟(jì)類(lèi)四級(jí)大學(xué)(等級(jí))。1971年諾貝爾經(jīng)濟(jì)學(xué)獎(jiǎng)獲得者西蒙·史密斯·庫(kù)茲涅茨是學(xué)校培養(yǎng)的優(yōu)秀畢業(yè)生。
開(kāi)設(shè)專(zhuān)業(yè)：經(jīng)濟(jì)、管理、多媒體技術(shù)、計(jì)算機(jī)科學(xué)、教育科學(xué)、旅游管理、新聞學(xué)等。
烏克蘭留學(xué)衣食住行
一、衣著
烏克蘭人在穿衣上面還是很講究的，烏克蘭的女性服裝的樣式很獨(dú)特，服裝上面繡了各種圖案，一般都是穿的淺色的襯衣。烏克蘭的男性也都穿的襯衫和寬松的褲子，平常男性喜歡穿的外套是夾克，他們冬天幾乎是不會(huì)穿保暖褲的。
二、飲食
烏克蘭的飲食和俄羅斯的飲食有點(diǎn)相似，他們都喜歡吃面食和稻米，還有面包和肉類(lèi)，吃的口味偏甜。烏克蘭人吃的食物都是熱量偏高的，像牛奶、咖啡和油炸的食物。你要是不喜歡這種飲食的話(huà)，你可以去找找烏克蘭的中國(guó)餐廳吃飯，不過(guò)在烏克蘭的中國(guó)餐廳吃要比本地的餐廳還要貴，最實(shí)惠的就是自己去超市買(mǎi)一些蔬菜和肉類(lèi)自己開(kāi)始烹飪，食材的價(jià)格還是比較合理的，不會(huì)出現(xiàn)很貴的價(jià)格的。
三、住宿
烏克蘭所有的學(xué)校都是有獨(dú)立的學(xué)生公寓，去這里學(xué)習(xí)的學(xué)生大多數(shù)都能住到學(xué)校的公寓，一般都是兩個(gè)人或者是三個(gè)人一間房間。烏克蘭一些有名的學(xué)校的宿舍會(huì)給學(xué)生提供很齊全的宿舍用品。如果你要是在烏克蘭租房子的話(huà)，是可以租帶房東的房子，也可以租獨(dú)立的房子，這兩種房子的價(jià)格都不是很貴，房東還會(huì)給你提供很實(shí)用的家庭必備品，水電費(fèi)和網(wǎng)絡(luò)費(fèi)是基本不包含在你的房租里面的。在你租的里面是可以自己做飯，帶有廚房和廚房用品，做飯是很方便的。
四、出行
烏克蘭的交通還算是比較發(fā)達(dá)的，最方便的出行方式就是坐地鐵，地鐵是非常方便的跟國(guó)內(nèi)的差不多，都是一個(gè)城市有幾條地鐵的線路，你要去哪里就選哪條去坐，地鐵的價(jià)格也不貴，而且每個(gè)站的車(chē)費(fèi)都是一樣的。除了地鐵之外還有公交和有軌電車(chē)，公交車(chē)是通往烏克蘭城市的各個(gè)地方，車(chē)票就跟中國(guó)的地鐵票差不多。學(xué)生出行還可以打車(chē)，跟中國(guó)一樣要使用打車(chē)的軟件。
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2021年市場(chǎng)營(yíng)銷(xiāo)個(gè)人留學(xué)申請(qǐng)書(shū)
