市場(chǎng)營(yíng)銷2021年留學(xué)申請(qǐng)書

時(shí)間：2021-08-09 15:39:57 其其0由分享

出國(guó)留學(xué)每一個(gè)國(guó)家辦簽證的要求不同，很多同學(xué)在簽證上面出狀況。美國(guó)施行的是面簽，面簽效率高，可當(dāng)天完成。在面試過程中簽證官會(huì)觀察你的語言能力，并要求你陳述自己的學(xué)習(xí)計(jì)劃和目標(biāo)。這里給大家分享一些市場(chǎng)營(yíng)銷2021年留學(xué)申請(qǐng)書，歡迎閱讀!

市場(chǎng)營(yíng)銷2021年留學(xué)申請(qǐng)書

Dear _,

As a production factor, human resource also faces scarcity—in the technical sense of economics—the way that other forms of resource face. Therefore, when an individual makes a choice as a human factor, he or she has to take into account of the opportunity cost to himself (or herself) in particular and to the society as a whole within the general framework of his or her individual value. My resolution to pursue an advanced program in the field of marketing is precisely founded on the guidelines provided by economics. My personal interest and ample potential allow me to possess comparative advantage in pursuing marketing for reasons that I will state in the succeeding paragraphs, and I believe that my choice is a rationalized choice in keeping with the rules of economics.

My interest in marketing commenced with the learning of two important courses in my sophomore year—Marketing and Management. The first year of my undergraduate program at the Department of Accounting, Henan University, was spent in overwhelming frustration because I was arbitrarily assigned to study accounting as my specialty, a subject in which I had little interest. However, in learning Marketing and Management, I discovered my real interest. In retrospection, this interest of mine stemmed from my willingness to communicate and exchange with people, my desire to experience the collisions between different schools of thought, the interdisciplinary nature between those two subjects, and the demands that they impose on a person’s creative thinking. The 4P’s as advocated in marketing (price, place, promotion and product) are specifically oriented toward market fluctuations and they require special sensitivity in capturing market information, thorough understanding of the problems involved, and the ability to solve problems by sound logical reasoning. The four aspects as represented by 4P’s constitute the fields in which I made conscious efforts to develop and to improve my competence. While taking the market course, I immersed myself in various western textbooks including the classic work Marketing Management by Philip Kotlor. Meanwhile, I endeavored to assimilate useful knowledge from case studies, realizing the empirical nature of the subject. I had a habit of applying a multiplicity of perspectives from different frameworks of knowledge to bear on the same problem and for this reason I once achieved the highest score in my department in an oral presentation. My teacher of the Marketing course, who is also the chairman of the Marketing Department, believed that I was most suited to a career in marketing. His remarks gave me tremendous encouragement and further reinforced my determination to seek an advanced education in this fascinating area.

Marketing is an applied science that calls for constant practice based on a mastery of its theories and principles in order to develop an awareness of how marketing is actually conducted. During the summer vacation in the second year, having completed the marketing course, I participated in the promotion campaign on behalf of the Little Swan Home Appliances Products (Little Swan being the brand name of China’s most famous producer of home appliances) at Zhengzhou Department Store in Henan Province. During the promotion campaign, we provided detailed information to our prospective clients concerning the products and their post-sale services on one hand and submitted the feedback to the headquarters on the other. This refreshing experience of directly facing clients excited me, making me all the more interested in various activities that could increase my practical knowledge of marketing. One of such activities was a project my classmates and I contrived for developing a realistic understanding of the principles of Marketing Lens Model. According to this model, different individuals may experience major differences in their cognition of their surroundings due to differences in their education, backgrounds and personal experiences, which lead to their development of their differential cognitive lenses. Our project team conducted an all-campus evaluation of the teachers’ performance and of the soundness of the curriculum in the form of questionnaires and follow-up surveys. Based on the findings of our investigation, we submitted to the university authorities rationalization proposals concerning how to improve of the quality of teaching and how education could be geared to the specific needs of students. Positively commented upon, our proposals were mostly adopted by the authorities. This successful experience made me understand that some concepts of marketing could be fruitfully applied to different walks of life, not merely put into service for the profit-making organizations.

My practical work experience in marketing started with my employment at the Sales Department of Beijing Education & Cultural Communications Center upon my graduation in the summer of 2001. Over the past one year, I participated in planning promotion campaigns for several sets of book series and in the management of media publicity. I was also responsible for designing the exhibitions for those book series. However, in performing my responsibilities, I became dismayed by the reality. Theoretically speaking, marketing responsibilities within a company should be specified and marketing personnel should perform their duties according to specialized division of labor so that the efficiency can be optimized. Nevertheless, in actual operations, different divisions of labor among different departments tend to produce conflicted interests and communication barriers, resulting in disruptions in work schedules and in reduced efficiency. I came to realize that teamwork is still a major problem within Chinese context, especially in the field of marketing, that needs to be worked out. To materialize good concepts of marketing, optimum approaches must be adopted that can meet the changing circumstances of the environment. My heretofore work experience shows me that, although marketing has developed into a comprehensive discipline that is both enlightening and capable of social guidance over a century-long innovation and evolution, the idea of marketing as the strategic presence of a given enterprise has not yet been established within the Chinese economic milieu. With the increased competition brought about by globalization, especially with China’s accession to the WTO, the widely-accepted conventional formula of “production + product + marketing” has been rendered obsolescent, unable to satisfy the needs of China’s present buyer’s market and the necessity to maintain sustainable development after China’s WTO accession. In particular, faced with the challenges posed by the emergence of knowledge economy, Chinese enterprises must revolutionize its conventional notions of marketing. Toward this objective, Chinese enterprises must top-level management and marketing professionals who can formulate effective marketing strategies and establish highly efficient marketing network. In this regard, prospective marketing professionals have a mission and a responsibility to perform. Apart from my interest and my potential, this factor constitutes the most direct reason behind my current effort to apply for a Ph.D. program in marketing at your prestigious university. It is my expectation that in my future degree program I will be exposed to the most recent concepts and modes of thinking in marketing which I can ultimately apply to the Chinese marketing practice

Although I did not major in marketing as an undergraduate, my professional training in accounting can nevertheless be instrumental to my academic and career development in the future. The specialty of accounting also required me to receive basic training in economics and management, an education background that allowed me to evolve mental habits characteristic of economics and management. In my undergraduate program, trainings in the development of mental habits were far more important than the mere acquisition of book knowledge and my performance in work has also indicated that I excel my peers in logical reasoning and in economics-specific mentality. My GPA is not absolutely high (but showing obvious ascendancy), which could be attributed to my initial dislike for accounting on one hand and to my extensive participation in extracurricular activities to satiate my special love for marketing practices. Those activities consumed a considerable amount of my time and energy that I could otherwise have devoted to coursework. Nevertheless, I take great comfort in having developed my empirical knowledge of marketing by participating in those activities.

Successful marketing is the most crucial strategic arrangement in making quality products available to prospective consumers. Having accumulated necessary knowledge and experience, I have an implicit faith in myself as a most competitive candidate for your Ph.D. program. In presenting myself for your scrutiny, I am doing an important “marketing” of myself. I sincerely wish that my further exploration in the field of marketing could be made possible with this very “marketing” of myself.

Yours sincerely,

xuexila

出國(guó)留學(xué)前必要的準(zhǔn)備

1、語言能力準(zhǔn)備

很多人認(rèn)為學(xué)英語直接到國(guó)外學(xué)，因?yàn)閲?guó)外的英語環(huán)境好，能夠幫助學(xué)生更快提高語言能力。但是對(duì)于還沒有具備扎實(shí)語言基礎(chǔ)的中國(guó)學(xué)生而言，這肯定不是一個(gè)好建議。

中國(guó)學(xué)生在接受了長(zhǎng)時(shí)間的傳統(tǒng)填鴨式、應(yīng)試型教育之后，有很多人不具備良好的獨(dú)立學(xué)習(xí)能力和實(shí)踐勇氣，更沒有達(dá)到對(duì)于英語的運(yùn)用自如。如果馬上出國(guó)留學(xué)，難免聽不懂課、張不開嘴，進(jìn)而陷入學(xué)習(xí)的惡性循環(huán)當(dāng)中。

建議高中生在出國(guó)留學(xué)前，做好語言準(zhǔn)備，讓自己踏出國(guó)門后更快地融入當(dāng)?shù)厣鐣?huì)，盡快地與人交流溝通。

2、學(xué)習(xí)能力準(zhǔn)備

國(guó)內(nèi)外的學(xué)習(xí)方式不盡相同，有留學(xué)想法的同學(xué)，應(yīng)提高自己的自學(xué)能力，提前學(xué)習(xí)一些西方大學(xué)課程。畢竟語言成績(jī)達(dá)標(biāo)只能說明學(xué)生具備一定的英語能力，這還遠(yuǎn)遠(yuǎn)不夠，因?yàn)樗淮韺W(xué)生在西方體系教學(xué)模式下能取得好成績(jī)。海外大學(xué)的教學(xué)和考核模式對(duì)中國(guó)學(xué)生是完全陌生，也與應(yīng)試教育是截然相反的。因此，很多雖然托福、雅思成績(jī)達(dá)標(biāo)或優(yōu)秀的學(xué)生，到了國(guó)外大學(xué)課堂，完全無所適從，學(xué)習(xí)成績(jī)非常糟糕，甚至多門重修，以致被大學(xué)勒令退學(xué)或轉(zhuǎn)校。

3、生活能力準(zhǔn)備

留學(xué)海外，學(xué)生遠(yuǎn)離父母，完全依靠自己管理吃穿住行和學(xué)習(xí)，自我管理能力就變得非常重要。出國(guó)留學(xué)，實(shí)際上也是一個(gè)孩子獨(dú)立的開始，他必須自己面對(duì)海外生活的各種問題。此外，團(tuán)隊(duì)合作精神、有計(jì)劃性、時(shí)間管理能力等都是要提前做好的準(zhǔn)備。能否具備這些優(yōu)秀品格及個(gè)人素質(zhì)，是保證留學(xué)成功又一大關(guān)鍵因素。

4、申請(qǐng)及簽證準(zhǔn)備

不少國(guó)外大學(xué)錄取學(xué)生絕對(duì)不只是看托福、雅思成績(jī)或“唯分?jǐn)?shù)論”。在大學(xué)申請(qǐng)這一環(huán)節(jié)，千萬不要走格式和流程化，應(yīng)當(dāng)客觀實(shí)際地展現(xiàn)學(xué)生的個(gè)性化特征、學(xué)術(shù)成績(jī)和綜合能力。學(xué)生應(yīng)該請(qǐng)經(jīng)驗(yàn)豐富的老師在申請(qǐng)材料這一方面做指導(dǎo)，但是絕對(duì)不能做假材料。

5、資金準(zhǔn)備

資金是留學(xué)的基礎(chǔ)保障，也是第一保障，準(zhǔn)備送孩子留學(xué)的家庭應(yīng)做好持續(xù)支付學(xué)生海外學(xué)習(xí)費(fèi)用的準(zhǔn)備，以及制定可能出現(xiàn)經(jīng)濟(jì)斷層情況時(shí)的應(yīng)對(duì)措施。

但是另一方面，積極做好孩子出國(guó)留學(xué)前的準(zhǔn)備，使孩子更高效地完成海外留學(xué)計(jì)劃，才是節(jié)省家庭支出、并獲得幸?；貓?bào)的最有效辦法。

6、海外人脈資源準(zhǔn)備

出國(guó)前就應(yīng)該加入一些留學(xué)生團(tuán)體。到達(dá)國(guó)外大學(xué)只是留學(xué)生涯的開始，在海外4年甚至更長(zhǎng)的學(xué)習(xí)生活，需要有一個(gè)自己的社交圈和人際關(guān)系網(wǎng)。在國(guó)外求學(xué)期間肯定會(huì)遇到各種各樣的問題，學(xué)生對(duì)父母一般是報(bào)喜不報(bào)憂。另外，海外留學(xué)首先面對(duì)的是寂寞，如果要解決好這個(gè)問題，就要學(xué)會(huì)人際交往，有自己的朋友圈。這樣，通過在國(guó)外的同學(xué)朋友的指導(dǎo)幫助，不但可以更快地適應(yīng)、安頓，也可以在學(xué)業(yè)和生活方面少走彎路。

出國(guó)留學(xué)利弊分析

一、學(xué)術(shù)方面

利：中國(guó)的高等院校有很多，但是高等學(xué)府中教育質(zhì)量高的并不多，世界一流的大學(xué)也不多，在各個(gè)專業(yè)領(lǐng)域的教育水平還有一些欠缺。相對(duì)來說，歐美一些大國(guó)在教育事業(yè)方面有很強(qiáng)勢(shì)的優(yōu)勢(shì)，比如師資力量，教學(xué)硬件設(shè)施，科研水平，就業(yè)前景方面。所以對(duì)于申請(qǐng)讀一些在中國(guó)不是強(qiáng)項(xiàng)的專業(yè)的同學(xué)，出國(guó)留學(xué)嘴一個(gè)考慮的就是學(xué)術(shù)方面的優(yōu)勢(shì)。

弊：國(guó)外的語言與中文的描述是非常不同的，在一些專業(yè)領(lǐng)域，中文的專業(yè)翻譯成英文以后的專業(yè)學(xué)習(xí)的內(nèi)容與中國(guó)學(xué)習(xí)的并不相同。國(guó)外大學(xué)在一些專業(yè)領(lǐng)域的概念與中國(guó)的思維有很多的出入。所以申請(qǐng)留學(xué)的之前要弄清楚自己到底要學(xué)什么，而學(xué)校會(huì)教什么。

二、文化方面

利：西方文化有很多的精華內(nèi)容值得我們學(xué)習(xí)的，有很多他們的發(fā)展方式和發(fā)展模式是中國(guó)沒有應(yīng)用的，所以留學(xué)海外除了學(xué)術(shù)方面的學(xué)習(xí)，文化方面的交流也是一個(gè)很大的優(yōu)勢(shì)。

弊：因?yàn)槲鞣轿幕泻芏嗯c中國(guó)文化不同的地方，可能因?yàn)檫@個(gè)中國(guó)文化思想在心里的根深蒂固，外國(guó)文化并不能與中國(guó)文化交流只能碰撞或者是沖突。這些沖突會(huì)讓人非常的不舒服。

三、語言方面

利：更容易學(xué)會(huì)英語或者是掌握一門其他外語。更有國(guó)際發(fā)展的實(shí)力。

弊：對(duì)外語環(huán)境的不熟悉會(huì)容易在生活和交流方面造成更多的不方便。

四、安全方面

國(guó)外的多數(shù)學(xué)校都是安全的，但是有些國(guó)家在某些方面的管制相對(duì)寬松，所以學(xué)校是很容易引起_的地方，在安全方面相對(duì)來說，可能中國(guó)的學(xué)校要好一點(diǎn)。

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