關(guān)于營銷的英語范文
我們?nèi)绾芜M行營銷，來從這幾篇英語文章中找答案吧。下面是學習啦小編給大家整理的關(guān)于營銷的英語范文，供大家參閱!
關(guān)于營銷的英語范文：給新項目經(jīng)理的10個提示
1.Find a good approach to tasks
Finding the right approach to a certain task is all about good segmentation; how to divide the project into a smaller wholes so that you can track your progression on a daily basis, and also how to tackle the task so that the workload is evenly distributed. It’s impossible to get a handle on this on your first try, but, gradually, you’ll find a good way to divide copious tasks.
2.Learn how to lead
Even though you are not the boss, you still need to be a leader. In other words, you might not have the necessary authority, but you still need to guide projects. This is why working as a project manager can be difficult; people might regard you as someone who is trying to be an employer’s pet.
Furthermore, you need to figure out how to put people in a productive mood. This is where a lot of managers tend to make a mistake. They force themselves to appear vibrant, hoping the enthusiasm will pass on to their co-workers. This is something that teachers and professors try to do in order to animate students during morning lectures.
Big mistake! People will think you are treating them as children and they will find it really annoying. Probably the best thing you can do to start off on right terms in the morning is to offer to make coffee for everyone.
The important thing to remember here is to allow your co-workers to see that you know what you are doing. So, ooze confidence and experience like a true leader should and, in spite of your actual rank, people will see you as someone trustworthy.
3.Communicate
This is one of the most important traits, because in order to be good at planning, you need to know the capabilities of your workforce, or co-workers. It is also a nice way to show that you are still their co-worker, not someone who is trying to act above them.
The main objective is to ascertain just how someone goes about their tasks, and the time necessary for their completion. This gives you a better grip on reality when you need to come up with a deadline, and when you need to segment the task, as it was discussed in the paragraph above.
4.Learn the basics
In order to be good at management, you need to know the basics of the production process, this way, you’ll have a better sense of what is possible and what isn’t. Besides, you need to have a clear insight into what you are managing.
So, being well informed should be one of the requirements for becoming a manger. Furthermore, it will give you a better idea on how to enhance the production process and increase productivity.
5.Work on your empathy
One way not to appear bossy to your co-workers is by practicing empathy. Empathy plays a great role in developing social intelligence. So it’s always good to work on your people skills if you want to be a good manager. Being more empathetic can help you figure out how someone is feeling at a given moment.
Of course, this does not imply it is your duty to solve their problems, but as a project manager you are managing more than projects, you are managing people as well. So, for the purpose of good planning it’s good to know someone’s working capacity, at a particular period. It’s good to know if you might have to implement contingency plan, or to ask for deadline to be moved a bit, just in case there is a possible delay.
6.Plan ahead
Panic, pressure and deadline rush are all very potent tools for surge of productivity, yet working in these stressful conditions is extremely harmful. As a project manager, you should steer clear from telling your co-workers the accurate deadline, always leave some space in case things go south.
When you segment the task, as mentioned at the beginning, do it in such a way that you have a few days to spare, in case you need to do some additional work. This is the most optimal way to reduce scope creeps, which will be elaborated on further in a different section.
7.Be a team player
In spite of the fact that you are in charge of the project, you and your co-workers need to function as a unit, in order to achieve positive results. This implies that you are equal as teammates, and if they need to be open to your suggestions and criticism, you should return the favour.
Therefore, if a co-worker makes a valid point when he or she corrects you, do not be too proud to acknowledge their opinion. It is within your interest that projects are successfully delivered, so everyone should work on self-improvement. Besides, everyone can benefit from some healthy criticism.
8.Embrace your responsibilities
One thing that every successful project manager should realize is that there is no room for excuses. If you want to be taken seriously, you need to regard the projects as your own, not as work you do for someone else. With that in mind, whenever a failure occurs, it is your personal failure; shifting the blame to others is no way to go about this issue.
Sure, you might know who is to blame for failure, but taking responsibility means taking the blame as well; you were in charge, so you need to take the heat as well. Pointing fingers just makes you look incompetent. You need to be a mediator between your boss and your co-workers, and if you want your team to trust you, then you need to stand up for them.
9.Don’t shy away from learning new things
Another thing you should know is that delivering a product on time won’t be enough, you need to aim higher and improve in your main field of interest. This makes you a better leader and a better coordinator. Furthermore, as you advance it motivates those around you not to fall behind, so they will follow this example.
Once you know the basics of every aspect of the production process, make some time to expand your knowledge base. If you truly love what you are doing, then you should always strive to be better at it, and as project manager, you need a wide range of interests.
10.Minimize scope creeps
Scope creeps are unforeseen circumstances that tend to hinder project delivery. They usually occur if project instructions lack sufficient details, due to poor requirements analysis or, to put it bluntly, if you underestimate the complexity of the project.
We have already mentioned how good task segmentation and deadline management can minimize these risks, but you also need a thorough analysis of the project, you need to set your priorities accurately, and you need to adequately distribute resources.
I hope you found these suggestions useful, and I wish you the best of luck in your future adventures in project management. Remember that quality tactics are essential for impeccable execution. Just follow these tips and I am sure you’ll do fine.
關(guān)于營銷的英語范文：如何管理效率低的畢業(yè)生
Step 1: Own Your Type A Tendencies
In a recent article here on Lifehack, I gave some good reasons to own the productive side of Type-A tendencies. If you have some of these traits, you are probably organized, time conscious, internally demanding, driven, and likely to commit to more than you can comfortable handle.
Even though people around you (especially at work) cannot understand your Type A productive behaviors, it’s OK… you are different. Own this fact and move on to the next step. It’s good news.
Step 2: Stop Winging It
Your ability to push yourself hard, while ignoring adverse symptoms such as physical and mental fatigue, is a plus. However, it needs to be harnessed in the right way as to not waste a single, precious ounce of motivation.
Like lots of other Type A individuals, you chase down tips, tricks, and shortcuts, as long as they promise a scintilla of improvement. You are a veritable expert compared to the average person in the office who probably couldn’t care less.
However, there is a more efficient method. Instead, establish a baseline for your current, core practices and a custom plan for steady, continuous improvement. The idea is to pour your improvement energy into the handful of areas that will yield the greatest improvement, rather than directing it at random at the latest idea in a flashy infographic, cool video, or listicle. The result will be more progress for less effort in a shorter time. It’s the difference between following a custom improvement plan that fits your existing habits, practices, and rituals, rather than something generic.
Step 3: Follow The Pathway To Managing More Tasks
The most important tasks for Type A individuals are those which are self-generated. They are called “time demands,” and each one is an internal, individual commitment to complete an action in the future.
Research shows there is a path that must be followed in order to deal with an increase in time demands, much in the same way that you might upgrade the engine of your car in order to achieve faster speeds. Here’s a summary in a nutshell.
You can probably remember being a preteen who managed time demands using your memory, but at some point, like most Type A individuals, you graduated to using written lists. If you attended college, however, and faced an even bigger time crunch, it’s likely that you switched over (or tried to switch over) to using a calendar to manage all your non-habitual tasks.
Unfortunately, you may have realized the hard truth: it’s hard to keep such a calendar viable. Even if you kept it on a smartphone, it was still difficult because inevitable, daily disruptions made the ambition impossible. (A few people do power through, teaching themselves the custom habits required, but most quit somewhere along the way.)
However, once you graduated and joined the workforce, you discovered that some of your colleagues didn’t even keep a written list — they were back to using their memories to manage time demands… just like kids do. At that point, like all recent college graduates, you had a choice.
When your new colleagues asked you “Why are you working so hard?” in a tone that was a bit unfriendly, did you buckle to peer pressure and delete your calendar and To-Do list, joining the “Hakuna Matata” club of memory users? Or did you resist?
Thankfully, downgrading your capacity isn’t the only feasible choice. Your colleagues have just forgotten what it’s like to willingly put oneself under high pressure. Instead of limiting or slowing down the time demands you create, like they do, keep on creating just as many. You’ll still have the problem you had before, but the good news is that there are better tools available to help be as productive as you want to be.
Remember that problem you had of trying to put all your time demands in a single calendar? Well, there is a new class of tools that’s tailor-made for Type A individuals who routinely create lots and lots of tasks… far more than can be fit in a day or a week.
These tools are called “auto-schedulers.” Back in the 1970s, a few programmers had the idea that you could use computing power to reschedule your tasks. It was an impossible dream at the time and the first attempts were quite limited. Now, recent advances in artificial intelligence, cloud computing, and the existence of multiple calendars on platforms like Outlook and Google are changing the game for Type A personalities.
Last year, Lifehack.org covered Timeful, one of the first of these apps, just before it was purchased by Google in a deal worth several million dollars. They immediately took it off the market. I use an app that’s in Beta called SkedPal, and it’s one of a few emerging programs that do the same thing — allow you to get over that problem you faced trying to schedule everything. SkedPal and other apps do the job for you.
Now, as a Type A personality, you have the tools to manage a dramatically increased number of tasks. Instead of lowering your capacity just to fit in, you can prepare yourself for what is likely to come: marriage, owning a home, managing your finances, and having children. Plus promotions at work as you climb the career ladder.
At the moment, you are in the post-graduation dip, but it won’t last forever. Rather than dipping like everyone else, stay as productive as you want to be using this new kind of app, while preparing yourself for the future. Others may not understand, but that’s OK — these three steps aren’t meant for them. They are meant for you, and match your high energy and extraordinary commitment.
關(guān)于營銷的英語范文：5 Steps to Creating a Great Content Strategy
1. Create a set schedule for posting your content
Regular content updates are essential for a great content strategy. There are a number of reasons for this. Regular updates ensure that visitors to your site have something new to read every time they visit. Regular updates also ensure that search engines, content aggregators, and bloggers see your site as current and relevant. Relevancy is important for your content strategy because websites live or die on their value to search engines. Creating a set schedule to post your content is a great way to be consistently ranked in different search results and grow traffic organically at the same time. Set schedules also work wonders with allocating your time. If you post regularly, you can set time aside specifically for this task. Plus, utilizing a set schedule gives you an impetus to post your content on time.
2. Have a diverse array of content
While posting content regularly is important, having different types of content also helps to broaden the appeal of your site and help you reach a large and diverse online audience. While your content should be related to your original theme, it helps to be creative and to try and offer content that your competitors do not have. Sometimes this means targeting readers or visitors in smaller niches with pinpointed content. If your content is aimed towards a very specific niche without any broad appeal your site will not grow. This content strategy may work for some, but a successful content strategy will avoid this pitfall. If you produce and post a great deal of this content you will draw in many more visitors, which will help make your overall content strategy great.
3. Use web tools like Google Analytics to track your content
In order to craft your content strategy to perfection, it is absolutely necessary to track your content after it is posted. This way you will be able to find out what subjects and content pieces are popular and are rewarding you with large numbers of visitors. You can make your content strategy much more efficient by only producing and posting content that people actually want to see. Any content that has no real interest to a reader won’t draw in too many long term views, and it may even get your site penalized by Google for a high bounce rate. Track your content, and weed out the bad content by tracking pageviews and visits.
4. Plan out your content strategy ahead of time
In order to have a coherent and cohesive content strategy, it is essential that you create a long term plan for your content posting. The best content strategies are thought out, and the content within them works together to create something greater than the content alone. If your content strategy is planned out you will be able to better manage your project, and make sure that the site constantly growing. There is some truth to the old adage “If you don’t know where you are going any road will take you there.” Plan out your content strategy ahead of time to maximize and manage growth.
5. Use keyword research effectively
To create a great content strategy, find out what your potential visitors are searching for. The best way to gauge demand is to determine how often certain terms are being searched. You can research how many people search for a potential keyword as well as how many websites a search brings up. Your goal is to find a happy medium between the two search metrics. If you develop content related to what people are already searching for, you will be able to find out demand before creating a product (the content). Do your best to aim your content creation resources towards areas that already have significant consumer demand. If you are able to aim all of your content towards your target demographic, you will have finished creating the most important factor for a successful content strategy. Remember, content is king and having valuable, topical, evergreen content is the best way to create great content. Quality content should always be the center of your strategy.
You can create a great content strategy by using variations on the tips offered in this article. Different websites will be able to use these techniques variably. Some of these steps will be more important than others, depending on the topic of your site. The only one that holds true for all websites is the fact that you must create topical, relevant, quality content in order to be truly successful. Hold content king and you will have a great content strategy.
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