讓你簡歷石沉大海的4大殺手

　　With the economic meltdown forcing companies across the country to rethink their future hiring plans, your current resume and the way you use it may no longer be serving your needs。
　　隨著經濟形勢的下滑，全國的公司都被迫重新考慮他們未來的招聘計劃，你現(xiàn)在的簡歷和你投簡歷的方法可能不再管用了。
　　If you’re making any of these four mistakes, it might be time to sharpen your resume or your approach。
　　下面這四個錯誤不管你犯了哪些，都應該再打磨你的簡歷改變你的方法了。
　　1. Lack of Focus缺少焦點
　　The first step in a successful job search begins with identifying your goals. Clarify specifically what you want in your next job or career including your next job title. I’ve heard countless job seekers say, "I’ll take anything" or "I’m open," when asked what kind of job they’re seeking. The candidate who’ll take anything, ends up with nothing。
　　成功找到工作的第一步是認清你的目標。特別要明確你在下一份工作中想要得到什么，或者你下一份工作的職位。我聽過無數(shù)找工作的人在被問到想找什么樣的工作的時候說，“什么事情我都能做”，或者“做什么都行”。什么事情都愿意做的人，最后什么都得不到。
　　Look at your resume. What is your objective? Avoid either failing to state your objective or listing several objectives. Either extreme can work against you as you’ll appear unfocused, uncommitted or unqualified. While many of us wear many hats throughout our careers, it’s best to focus on only one hat, or specific job title, for the resume. Employers today tend to look more for talented players who understand and specialize in a niche rather than those who are more general in nature。
　　看看你的簡歷。你的目標是什么?要避免沒有目標以及列出好幾個目標。這兩種極端都對你不利，會讓顯得你很不專注、沒有責任感、不夠格。在我們的職業(yè)生涯中，很多人戴過各種各樣的帽子，最好可以把注意力放在其中一頂，或者說一個明確的職位。就簡歷來說，比起那些什么都能做的人，現(xiàn)在的雇主更傾向于尋找那些理解力強有專長有發(fā)展的人。
　　So ask the questions, "What’s my niche, specialty?" "What special problem do I solve?" This might be one specific job title. If so, then highlight that and drop the laundry list of "qualifications."
　　所以問自己這個問題：“我到底適合什么職務?”“我能解決什么特殊的問題?”這可能是一個明確的職位，如果是這樣，特別關注這個職位，然后在清單上劃下“資格”。
　　2. Ignoring the Most Important Question忽視最重要的問題
　　Most resumes fail to answer the employer’s question, "What’s in it for me?" Employers have a problem, not a job. That problem almost always revolves around money in some way. So, look for ways that you can show them a return on their investment. Since most resumes only receive about 20 seconds of actual read time, you have to answer this question quickly. A good way to accomplish this is by including a concise Unique Selling Proposition (USP) that distinguishes you from your competitors. This USP is a single sentence that describes three important things:
　　大部分的簡歷都不能回答雇主的問題，“簡歷有什么對我有好處的?”雇主們有個問題，而不是一份工作。這個問題通常和錢有關。所以，尋找那些你能讓他們得到回報的方法吧。通常一份簡歷被閱讀的時間只有20秒，你不得不快速的回答這個問題。一個做好這件事的方法是使用簡潔“獨特的銷售主張”(USP)，這能把你在競爭者中脫穎而出。這份USP是一個簡單的句子，它包括下面三個重要問題：
　　* Who you are你是誰
　　* Your biggest strength你最強的地方
　　* Your primary benefit, which should be measurable你為公司帶來什么可量化的初步效益
　　Your USP describes what you bring to the employer. Every employee either makes money or saves money for an employer. Determine how you bring value in either or both of these ways. The best branding statements usually incorporate figures in dollars or percentages of money, or time that was gained or saved over a certain period。
　　你的USP描述了你能為雇主帶來什么。員工對雇主來說要么能賺錢要么會省錢。你要決定你為公司帶來的價值屬于哪一類。最好的陳述通常混合了美元數(shù)目或者是個百分比，再或者是在一個確定的時期能能夠節(jié)省多少時間。