雅思口語(yǔ)part2高頻話題解析之廣告

時(shí)間：2024-02-05 22:02:01 楚薇20由分享

廣告充斥著我們?nèi)粘Ｉ畹拿總€(gè)角落，甚至在雅思口語(yǔ)考試的題目中都會(huì)出現(xiàn)它的身影，下面小編給大家?guī)硌潘伎谡Z(yǔ)part2高頻話題解析之廣告，望喜歡！

　　雅思口語(yǔ)新題part2話題配范文：廣告

雅思口語(yǔ)part2：Describe an advertisement you remember well

You should say:

Where you saw it

What it was about

What it was like

Why you remember it well

Part 3

Why do some people hate advertisements?

Do people usually buy stuff after watching advertisements?

Is music useful in advertising?

What are the advantages of TV advertisements?

雅思口語(yǔ)part2范文

Well, I think in the present scenario, advertisement is the best tool for marketing. With the help of these advertisements, we know about the different types of products which are launched in the market.

In fact, nowadays we are flooded with a lot of advertisement through t.v, newspaper, magazines, and billboards. Here I would like to talk about an advertisement that I saw on television approximately 5 years ago. This advertisement is about a soft drink ” Mountain dew”.

In this ad, a young boy is trying to learn “parachute jumping” which is the most dangerous and adventurous sport in the world. In this ad, he is trying to jump from an aircraft with wearing a parachute. Firstly, he is feeling very scary and take his steps back. However, his friend motivates him to jump then he gathered all his courage as well as, confident. after getting a lot of confident, he drinks “mountain dew” and jump from an aircraft. Interestingly, he is lending safely in the end.

I remember each and every scene of this ad because it broadcast repetitively in between daily soaps. Secondly, the model of this ad was Salman Khan who is my favorite actor. Apart from it, the tag line of this ad is quite attractive and fascinating. I remember this tag line “Dar ke aage jeet hain” which means ” fear brings victory”.

On that time when I heard these lines the first time, I repeated it so many times because I feel relaxed and confident after sung those lines. I also believe that nothing is impossible in this world if we put or great effort then, we definitely achieve success. All in all, this advertisement gives a beautiful message and I remember it yet.

雅思口語(yǔ)part3

Why do some people hate advertisements?

People feel overwhelmed, interrupted, and stalked by bad digital ads, but they don't really mind the good ones.

Do people usually buy stuff after watching advertisements?

An ad works if it is well targeted and solves a problem a user has.From what I know, it depends on the product that is being advertised on fb and if the niche/market is the type of market who will spend money. I have friends who have marketed supplements and have had zero luck through fb ads and success elsewhere but then on the flip side, I know people who have started selling really niche apparel products and have made a ton of sales through fb ads.

Is music useful in advertising?

Music in advertising affects the way viewers perceive the brand by different means and on different levels, and "can significantly effect the emotional response to television commercials.

What are the advantages of TV advertisements? How about internet advertisements?

Grabs attention. One of the biggest advantages of TV ads is the ability to call out to your potential customers right where they are.

Combines sight and sound. TV ads are intrusive, capable of interrupting whatever else a viewer might be doing to watch and listen to your pitch.

Fosters emotion and empathy.

Reaches a wide, targeted audience.

How about internet advertisements?

Extremely low risk

Reduction in costs through automation and use of electronic media

Faster response to both marketers and the end user

Increased ability to measure and collect data

Opens the possibility to a market of one through personalisation

Increased interactivity

Increased exposure of products and services

Boundless universal accessibility

　　雅思口語(yǔ)part2語(yǔ)料精講：你最近看的廣告

Part 2 話題精講：

Describe an advertisement you watched recently

You should say:

Where and when you watched it?

What type of advertisement it is?

What it is about?

How you felt about it and explain why?

高分參考

1.I'd like to talk about a brilliant commerical I watched recently.I watched it a couple of days ago at my parents' place.After supper,we sat on the couch,watching TV.It's more like a family tradtion.Once a week,I'd stop by their place to spend some time with them.That's when i watched it.

2.It's the latest Toyota‘s commercial,which is specially made for the father's day.The main purpose is to promote its advanced safey device installed on its vehicles.Normally speaking,I'd change channel.You know,I'm not a guy who'd spend time on advertisments.But this one's an exception.It left me a deep impression.

3.Now ,I'll tell you about it.The short film shows the daily life of a common Japanese family.The father does his best to take care of his daughter.He sends her to school everyday.No matter how busy he is, he never misses his daughter's birthdays and school events.Many years past,he's getting old. Many things have changed,his daughter gets married and becomes a mom herslef.But his love for her stays the same.

4.The father's love touched the deepest place in my heart.It reminds me of those days i spent with my old man,who's done everything to give me a good life. When i was watching it,there're a a few times i almost cried.There's a sense of guilt in me.What i want to say is I should have done better to take care of him.Fortunately,it's not too late.He deserves everything the best.

高分語(yǔ)料解析：

I'd like to talk about a brilliant commerical i watched not so long ago:高分開頭

a couple of days ago:幾天前(a couple of 美國(guó)人常用的詞組)

we sat on the couch,watching TV:(非謂語(yǔ)的使用有加分)

It's the latest Toyota‘s commercial,which is specially made for the father's day:(commercial 商業(yè)廣告，加分詞，后面的定語(yǔ)從句有加分。)這是豐田特地為了父親節(jié)做的商業(yè)廣告。

The main purpose is to promote its advanced safey device installed on its vehicles:這個(gè)廣告的目的是推廣豐田車上的安全裝置。

You know,I'm not a guy who'd spend time on advertisments:(從句有加分)

this one's an exception:這是一個(gè)例外

It left me a deep impression:這個(gè)廣告給我留下了深刻的印象。

The father's love touched the deepest place in my heart:這個(gè)父親對(duì)女兒的愛觸動(dòng)了我心里深處的東西。

It reminds me of those days i spent with my old man,who's done everything to give me a good life:(從句有加分，remind sb of 提醒某人.. 這個(gè)廣告讓我想起了那些和我爸爸相處的日子，他為了給我好的生活付出了一切。)

When i was watching it,there're a a few times i almost cried:(從句有加分)

There's a sense of guilt in me:我有一種深深的罪惡感。

雅思口語(yǔ)part2：喜歡的廣告

Describe an advertisement that you saw or heard or liked

You should say

Where you saw or heard it

What kind of advertisement it was

What the content of the advertisement was (or, what product /service was advertised)

and explain how you felt about this advertisement/ why you liked it.

There are several types of advertisements that we see daily on TV, billboards, through the Internet, social networking sites, mobile applications, and mobile games. Many of them are very banal, full of marketing speech and kind of boring while others are average and their primary focus is to express the positive sides of a product to increase the sales. Finally, quite a few of them are creative, informative, humorous, fascinating and memorable.

I usually do not like to watch advertisement between a movie/ TV programme and large commercial breaks are quite annoying to me. I personally think that the best way of advertising is using billboards, which can lead you to remember the brand name forever without actually annoying you.

Well, the best advertisement I have ever seen that I still like for its uniqueness was on a highway in the United Arab Emirates and I really liked the idea of this advertisement. One day while passing the main road a big billboard caught my eyes. It was designed to look like the filtration zone of a cigarette which is commonly known as the cigarette butt. The large billboard was quite different in shape and it presented the message ‘Stop smoking even Marlboro’ quite visibly.

I stole a glance at the billboard and thought about the message it conveyed. I actually did not think much and forgot about it. After an hour I found myself in front of a beach with a packet of Marlboro cigarette in my pocket. While I was lighting a cigarette, I was wondering why I bought a packet of Marlboro? It is usually not my brand! To my surprise, I realised that the advertisement that I saw on the road had an immense effect on my psychology unconsciously. I was convinced that the billboard had forced me to buy that brand unconsciously. I think it was the first time I realised how advertisements can target people’s unconscious mind.

Technically speaking this is the moment I realised that the best way to influence people’s buying behaviour is to use their unconscious mind instead of trying to deliver marketing speeches. When I thought more to analyse the billboard advertising and its effect on me, I realised that the advertiser tried to use reverse advertising techniques by delivering the message that Marlboro is less dangerous and smokers who wish to quit smoking should try this.

Possibly all smokers- from light smokers to heavy ones, wish a day without smoking though many of them do not try hard. Then the billboard advertisement was pretending as if they were broadcasting an important public safety message. Moreover, they used a fascinating design on the billboard that would actually grab anyone’s attention. As you can see, they were quite successful as I still remember this advert very vividly and I like this advertisement due to the creative thinking of the maker.