雅思寫作范文素材：advertisement
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雅思寫作高分范文之是否應禁止廣告范文
In recent years, more and more advertisements have been flooding into our lives. Some advertisements exert negative effects on the youth. Therefore some people suggest that advertisements be banned. Do you agree or disagree with this? Give your reasons.
Along with the rapid progress of society, the advertising industry has undergone remarkable development. Every day we are surrounded by all kinds of ads and commercials, which have a profound influence on our daily lives. As a result, there arises a fierce debate concerning the proposal that we should ban all kinds of advertisements.
On one hand, some people are in favor of the idea that advertisement should not be banned; instead it should be further developed. They are of the opinion that advertisement is a good channel which helps promote the exchanges of information. In an era of information, everyone can benefit a lot from the advertisements, not only the manufacturers but the customers. Moreover, the advertisement enables people to catch up with the amazing advance in all fields. From the mushrooming advertisements, people get to know some newest products and the trend of consumption. Thirdly, advertising, to some extent, is not only an industry but an art. Many advertisements are elaborate works of art full of ingenuity and originality, which render great spiritual pleasure to the viewers and add to the picturesque cityscape. In a word, the advertisement is a blessing for modern people.
Despite the benefits advertisement has brought us, many people strongly condemn it, saying that they have been fed up with all kinds of rubbish ads. They call for a comprehensive ban on the advertisement based on the following reasons. First of all, a majority of advertisements are fictitious and misleading, causing confusion in people’s daily life and even leading to the injury and death of some customers. Secondly, they bring many inconveniences and troubles to us. For example, are you pleased with a mailbox stuffed with unwanted ads or a wonderful film on TV being interrupted frequently? Furthermore, the non-standard use of language in advertisement brings about irreparable damage to the integrity and purity of our language. Consequently, it will exert a disastrous impact on the literacy of our younger generations. In some people’s eyes, the advertisement is just a Genie out of the bottle.
To be frank, it is quite impossible for people to reach an absolute consensus on most controversial issues. To my mind, a total ban on advertisement is not an ideal and practical choice. How can we imagine all advertisements vanishing overnight? The demerits should by no means make us lose sight of the benefits advertisements have brought to us. A more workable and rational attitude should be adopted; that is, to eliminate the false and retain the true. Always bear in mind the old saying:“never throw away the baby with bath water.”
雅思寫作大作文范文之兒童觀看廣告
雅思寫作真題范文：There are many advertisements directed at children, such as snacks, toys and other goods. Parents argue that children are under pressure. Advertisers claim that the advertisements provide useful information. Discuss both views and give your own opinion.(有許多針對兒童的廣告，如零食、玩具和其他商品。家長們認為孩子們處于壓力之下。廣告商聲稱廣告提供有用的信息。討論兩種觀點并給出你自己的觀點。
雅思寫作大作文題目講解
此次大作文考察的為廣告類話題，也是一道老題目。題目中提出了對立雙方：父母認為孩子們比較受廣告影響，從而產(chǎn)生一定壓力;廣告商則認為廣告本身能夠提供大量有用信息。
雅思寫作大作文參考范文
隨著兒童成長為廣告業(yè)的目標群體，產(chǎn)生了一系列針對這些廣告的廣告，引起了社會的一些爭議。
As children grow to be the target group of advertisement industry, a range of advertisements aimed at them have been produced, which had caused some controversies in the society.
Those who advocate the spread of advertising targeted at children deem that these advertisements can provide potential customers with a comprehensive understanding of the products advertised, which can help consumers make well-informed buying decisions. Since television advertisements can present goods in a visual and audio way, this can definitely enhance people’s knowledge of the advertised goods, especially some electronic toys or newly-introduced food.
On the other hand, parents are concerned that children are easily attracted by the vivid advertisement from the Internet or television, and because of it, kids will pester their parents to buy the goods advertised. Obviously, children are a group of consumers without the ability to distinguish good from bad and right from wrong. If they are convinced of the benefits of the products from the advertisement, they will not consider the negative aspects or further explore the truth of the advertisement itself.
Besides, peer pressure is another point which needs to be mentioned here. The widespread advertising campaign will make the public overwhelmed by these advertisements, which means there will always be some parents and children purchasing the advertised goods, and therefore, some psychological factor of children may urge a part of them to obtain the products even though they may not need the goods.
Personally, advertisements themselves contain a lot of information which can be quite useful for consumers. If the advertising industry can be well regulated and children being supervised when they are watching the advertisements, there is no need for parents to worry about the side effects by the widespread advertisements.
雅思考試大作文范文:廣告與媒體的問題
雅思大作文題目：廣告與媒體的問題
雅思大作文范文：
Television screens, newspapers, buses, andalmost all city streets are flooded by all kinds ofadvertisements. This has both advantages anddisadvantages to consumers who are unavoidablyinfluenced, though the degrees vary from person to person.
Because of the advertisements placed by many competing companies, consumers are ableto learn about certain new products rapidly. If a product happens to be what some consumersneed, they might be attracted to make a purchase and have trial use. If it turns out to bereally good, people would set about recommending it to friends and the sales of this product willgo up very quickly. So, we see this is a win-win situation both to consumers and manufacturersand we also see that consumers are not just influenced profoundly all at once. It takes time forthem to establish faith in the advertised products.
In most cases, the advertised products are good and worth buying. But there are alsocases where the effects or functions of a certain product are much exaggerated and it willdefinitely fool some people when they are attracted all at once and go to buy it. Since a productcan only win the market through its quality and its long established fame, there’s everyreason to believe that those fake or much exaggerated products will eventually lose theirmarket shares and die out. Thus, we see that the market is selective and consumers aresensible in the long term.
In developed countries, there are strict censorship and supervising systems regardingadvertising. If the advertisement put up by a company fails to honor the advertised effects, itwould be termed as fraud, thus violating the law which could lead to really serious result. Inmost cases, the manufacturing company would be fined so heavily that it would be difficult for itto survive any longer.
From the foregoing discussion, we can see that advertisements influence consumers bothfavorably and unfavorably and the degrees of this influence differ from person to person. Toprotect consumers, governments can follow the practice of developed countries by enforcingreally strict censorship and supervising laws in regard to advertising as a whole.
雅思寫作語言素材積累：廣告類
If a product is good or it meets people’s needs, people will buy it, so advertising is unnecessary and no more than an entertainment. To what extent do you agree or disagree? 人們購買商品是因為需要，廣告沒有作用，僅僅是娛樂，是否認同?
點評： no more than = only adv 僅僅
相關(guān)提問：
1. Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 現(xiàn)在廣告愈來愈多，廣告在多大的程度上影響了消費者，如何保護消費者?
點評：分析廣告的弊端以及提出解決策略。
2. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? 產(chǎn)品銷量的提高反映了廣告的作用，不是社會需求，是否認同?
點評：廣告話題最難的提問角度，寫作思路為讓步反駁：廣告為何不是提高產(chǎn)品銷量的因素。
3. Some people believe that advertisements should be banned since they serve no useful purpose and can even be damaging. To what extent do you agree or disagree? 廣告應不應該被廢除?
點評：讓步反駁寫法，談及廣告的利好，不能因噎廢食。
綜合點評：廣告為恒熱話題，經(jīng)典提問角度：是否應該廢除廣告。廣告對于消費者的影響和解決策略。廣告的利弊。兒童廣告的影響和解決策略。
薛鵬思路拓展：
廣告的利好：
1. 廣告的教育性： 公益廣告扮演了教育者的角色，例如，希望工程的廣告喚醒了人們對偏遠地區(qū)的失學兒童的關(guān)注。
2. 廣告的信息性：廣告是人們獲得信息的渠道以及源泉。例如，電視購物廣告為人們購買心儀商品提供了便利。
3. 廣告的娛樂性：廣告是傳媒的一種形式，通常具有幽默性，因此，有趣的廣告可以博人一笑，增加生活樂趣，例如蘋果手機的廣告。
廣告的弊端：
1. 非法廣告以及虛假廣告危害消費者的利益。例如，很多化妝品以及藥品廣告，充滿了花哨的宣傳語以及空洞的承諾，夸大產(chǎn)品的功能，極端情況下，威脅人的健康。
2. 明星代言的廣告，誘發(fā)消費者購買他們不需要的商品，增加了消費者的經(jīng)濟負擔。
3. 很多電視廣告令人討厭，打斷精彩的節(jié)目。同理，很多人在街頭散發(fā)廣告單，污染環(huán)境，浪費行人時間。
解決廣告的弊端：
1. 政府對于非法廣告加強監(jiān)管。
2. 廣告明星增強守法意識，理性代言。
3. 消費者增強自我保護意識，理性消費。
薛鵬原創(chuàng)語料庫：(同時寫作口語卡片：一則廣告)
基本語料庫：
1. advertisement = advertising n 廣告
2. TV commercial n 電視廣告
3. public-service ads = public –interest ads n 公益廣告
4. advertisement campaign n 廣告宣傳
5. wise consumers = wise buyers n理性的消費者
6. censorship of ads n廣告審查
7. wise buying n 理性消費
8. ads produced by super stars n明星做的廣告
9. makeup ads n化妝品廣告
10. medicine ads n藥品廣告
談及廣告的利好：
1. Under no circumstances can we uunderestimate the indispensable roles of ads
in our lives.我們不能忽視廣告在生活中的作用。
2. witty slogan 智慧的宣傳語
3. eye-catching pictures n 精美的圖片
4. exert a subtle influence on v對于 …… 有微妙的影響
5. …… play the role of educator v 扮演教育者的角色
6. …… is a significant source of information v是信息的源泉
7. …… bring huge convenience to consumers v 給消費者帶來便利
8. …… serve the function of entertainment v 有娛樂功能
9. promote the sales of the relevant products v 提高相關(guān)產(chǎn)品的銷量
10. …… is a kind of indispensable industry that create a number of job opportunities and promote the prosperity of relevant industries such as …… 是不可缺少的產(chǎn)業(yè)，可以解決就業(yè)以及促進相關(guān)產(chǎn)業(yè)的繁榮例如……
談及廣告的弊端：
1. However, we can never ignore the negative influence induced by advertisement campaign. 然而，我們不能忽視由于廣告引起的弊端。
2. Many advertising companies produce advertisements with famous and popular actors or singers 很多的廣告公司會雇傭歌手以及明星代言商品。
3. fake and illegal ads n虛假的非法的廣告
4. …… are full of flowery phrases and empty promises …… 充滿了花哨的宣傳語以及空洞的承諾。
5. buy goods without consideration = purchase goods impulsively v沖動購物
6. endanger the consumers’ interests v 威脅到消費者的利益
7. impose much pressure upon consumers economically v 增加消費者的經(jīng)濟負擔。
8. consumers are affected by = consumers are influenced by = consumers are swayed by …… v消費者被…… 影響
9. poorly educated children in the remote rural areas n偏遠農(nóng)村地區(qū)的文盲兒童
點評：illiterate = poorly educated adj 沒有受到良好教育的。
10. irrational buyers = unwise buyers n非理性的消費者
如何解決廣告的弊端：
1. strengthen the censorship of counterfeited or illicit ads v 加強對于非法廣告和虛假廣告的審查力度
2. Consumers could be away from those detrimental ads. 消費者可以遠離有害廣告的影響。
3. Ads stars enhance their lawful awareness and assume more social responsibilities 廣告明星應該增強守法意識以及承擔更多的社會責任
4. foster rational consumption habit v培養(yǎng)理性的消費習慣
5. collect some information of other consumers before buying a product v 在買商品前收集一些信息
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