商務(wù)英語(yǔ)信函的寫(xiě)作指導(dǎo)
商務(wù)英語(yǔ)信函的寫(xiě)作指導(dǎo)
在國(guó)際商務(wù)活動(dòng)日益增多的今天,特別是中國(guó)加入世界貿(mào)易組織(WTO)后,越來(lái)越多的人士接觸到涉外商務(wù)工作,而作為國(guó)際交往的主要語(yǔ)言--商務(wù)英語(yǔ)日顯其重要性,人們須經(jīng)常撰寫(xiě)商務(wù)英語(yǔ)應(yīng)用文如商務(wù)信函、便函、傳真稿、廣告單、調(diào)研報(bào)告等.規(guī)范得體的商務(wù)信函、文件不僅展示出一個(gè)人的英語(yǔ)寫(xiě)作能力,更體現(xiàn)他所服務(wù)的企業(yè)或機(jī)構(gòu)的形象.一封優(yōu)秀的商務(wù)信函在商務(wù)活動(dòng)中可以帶來(lái)巨大的經(jīng)濟(jì)效益和良好的社會(huì)效果,反之則會(huì)破壞企業(yè)或機(jī)構(gòu)的形象,甚至?xí)墒芤庀氩坏降慕?jīng)濟(jì)損失,商務(wù)英語(yǔ)信函在商務(wù)活動(dòng)中起著舉足輕重的作用.本文就在現(xiàn)代商務(wù)環(huán)境下,商務(wù)英語(yǔ)信函的語(yǔ)言特色及其風(fēng)格進(jìn)行探討.
商務(wù)英語(yǔ)信函的寫(xiě)作指導(dǎo)
信函要求：
1、 研究收信人的興趣所在
2、 采用恰當(dāng)?shù)恼Z(yǔ)氣
體諒對(duì)方的態(tài)度(You-Attitude) / 自我為中心的態(tài)度(I-Attitude or We-Attitude)。
3、語(yǔ)氣自然真誠(chéng)
請(qǐng)比較下面兩組例句：
Instead of | Say |
I have pleasure in informing you．．． | I am pleased to tell you／to say．．． |
4、言簡(jiǎn)意賅
5、有禮有節(jié)，善解人意
禮貌用語(yǔ)，如your kind enquiry，your esteemed order，your valued custom
6、避免行文冗長(zhǎng)
請(qǐng)比較下面兩組例句:
Instead of | Say |
Please see that an enquiry is conducted to determine the reason. | Please find out the reason. |
7、避免陳詞濫調(diào)
請(qǐng)比較下面的例句：
OPENINGS
Instead of | Say |
Adverting to your favour Re (your letter) The writer, wished to acknowledge | Referring to your letter Or Thank you for your letter |
We are in receipt of We began to acknowledge We have to acknowledge | We have received |
We beg to inform you We beg to think you | We are writing to inform you We thank you |
Your esteemed favour to hand Your letter to hand Yours to hand | We have received your letter |
ENDINGS
Instead of | Say |
The favour of your early reply will be obliged | I shall be glad to hear from you. |
Assuring you’d our best attention at all times We beg to remain We remain Awaiting the favours of your early reply | Omit all these. |
MISCELLANEOUS
Instead of | Say |
as per | according to |
idem., inst., prox., ult. | name the month |
if it is within our power | if we can |
it will be our constant aim. | we shall try |
of even date | of today |
only too pleased to | very glad to |
per | by |
Please be good enough to advise us | please tell us |
take an early opportunity | act promptly |
yesterday' s date | Yesterday |
your communication | your letter, phone, message, etc. |
your good self | you |
your favor yours of the 15th | your letter your letter of the 15th |
Under separate cover | separately, or better still, by registered post, etc. |