百事可樂廣告詞英文
百事可樂廣告詞英文
廣告一詞，據(jù)考證是一外來語。它首先源于拉丁文advertere，其意為注意，誘導(dǎo)，傳播。下面是學(xué)習(xí)啦小編帶來的關(guān)于百事可樂廣告詞英文，歡迎閱讀!
百事可樂的英文廣告詞
I think the Pepsi ads are characterized by: 'dynamic, very impact on the visual; advertising frequently, so that consumers can remember; star endorsements are young, handsome beauty, can be very good to attract young consumers . The disadvantage is that advertising is superficial and has no connotation. But this is not a disadvantage, because the beverage or food advertising is superficial, so that consumers have visual impact.
Coca Cola: Athens Olympic Games - Liu Xiang, Teng Haibin advertising endorsements.
Impact: is the first time consumers really feel the Coca-Cola.
Pepsi: to focus on "music + sports" advertising model.
Impact: from the young people who won the majority of the market.
competition analysis
Coca - Cola - Coverage Strategy for Indifferent Markets
Pepsi:
A flanking strategy: the principle of application is suitable for weak market principle is the principle of the principle of the enterprise, to win creative, rival in the area without attack to attack, capture an originally does not exist in the market. (From the young people, into the Coca-Cola's vacuum zone.) Diversification - - 60's - fast food industry - quality and efficient services
B offensive strategy - the application of the principle is suitable for the market ranked second or third of the enterprises, considering the strength of market leaders, to find the weaknesses of its advantages to attack, and minimize the attack surface. (Such as: price wars, offensive McDonald's, offensive advertising.)
Coca Cola:
90 years, Coca-Cola ads also focus on the younger generation who (Zhang Mei Nicholas Tse, Cecilia Cheung) advertising strategy analysis
Coca-Cola - Uncovered Market Coverage Strategy - There is a globally consistent theme for each period
Offensive Strategies - At the beginning of the twentieth century, large advertising campaigns were defeated by many imitators
Pepsi - flank attack - subjective psychological differences - high cost of psychological change (Hotelling model)
Pepsi:
Image description: very competitive, the market position is more suitable for young people, the only brand that can compete with Coca-Cola, a great achievement as a brand name, but also a lot of people, , Come from behind, opportunistic
Product evaluation: adolescent taste, no hormones, and Coca-Cola almost, the price is reasonable
Related identification: Pepsi logo, I wish you Pepsi, A League and so on
Personal feelings: cheerful, youthful, lively, fashion, fresh, dynamic, enduring, active
Free association: blue, wish, Pepsi popular shoes, sports
Coca Cola
Spokesperson: Li Yuchun, Liu Xiang, SHE, Pan Weibo, Bae Yongjoon, Zhang Ziyi, Pu Yuanshu
Image description: strong, advertising good, international, static, has a long history, good reputation, brand, the market all-round, competitive, high market share, large-scale
Product evaluation: fresh, some sweet, steam enough
Related identification: Coca-Cola (26.1%), on football advertising, Cecilia Cheung advertising, etc.
Personal feelings: happy, stylish, calm, full of vitality
Free association: red, international well-known brands, modern management model, carbonated
百事可樂的經(jīng)典廣告詞
1898 fresh, delicious, Pepsi
1903 refreshing, cool heart, enhance digestion
1905 Delicious drink
1906 Natural Beverage - Pepsi
1907 Pepsi: delicious, healthy
1909 Pepsi: Make you glow
1910 drink Pepsi, make you satisfied
In 1923 this is healthy: Pepsi tastes Pepsi and you will like it
1928 Pepsi, to inspire your morale
1932 the same price, double the enjoyment
1939 the same price, double the amount
1940 Pepsi is your drink
The tempting tastes of 1943
1945 Pepsi: more and better
In 1949 the best taste, spend less
1950 volume, vitality more
1953 fresh, refreshing
1958 love social, drink Pepsi drink Pepsi, by friendship
1959 Pepsi makes you feel good
1961 This is Pepsi, it belongs to the young heart
1963 to rise it, you belong to a new generation of Pepsi
1964 to make their own dynamic, you are a new generation of Pepsi
In 1967 the taste is unique, Pepsi surging forward to enjoy the incomparable Pepsi
1969 Life / Devotion You get from life, Pepsi gets it from devotion
1971 has a Pepsi days
Become a Pepsi in 1973, feel free
Pepsi Challenge in 1975, let your feelings come to a decision
1976 has a Pepsi era
In 1979 to grasp the spirit of Pepsi, Pepsi challenge
1982 Pepsi drink, enjoy the delicious life ah! Pepsi era
1983 is now to experience Pepsi
1984 Pepsi, a new generation of choices
1987 Pepsi: The American Choice
1990 Dear, this is what you need
1992 can not do without it - Pepsi
1993 young, happy, drink Pepsi
Pepsi in 1995, there is no choice
In 1996 a new page was changed: Pepsi
百事可樂英文廣告
Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by
pharmacist Caleb Bradham. In 1898, "Brad's
Drink" was changed to "Pepsi-Cola" and later
trademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.
Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.
The word Pepsi comes from the Greek word "Hope" (πέψη), which is a medical term, describing the food dissolving process within one's
stomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.
Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.
It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in
newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".
In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by
speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the
Pepsi trademark.Eight years later, the company went
bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula .
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