關(guān)于陳醋廣告文案
關(guān)于陳醋廣告文案
廣告是為了某種特定的需要,通過(guò)一定形式的媒體,公開而廣泛地向公眾傳遞信息的宣傳手段。下面由學(xué)習(xí)啦小編給大家分享關(guān)于陳醋廣告文案,歡迎參閱。
東湖陳醋廣告文案介紹
一、廣告語(yǔ)
百年工藝,醇香甜綿,送禮佳品,東方醍醐
百年工藝,醋中醇釀,延年益壽,東方醍醐
我用心,你如意——東湖陳醋
簡(jiǎn)化提煉核心:
醋中醇釀,東方醍醐
二、涵義:
醇香甜綿,是指東湖的老陳醋口味濃厚,醋味不沖,令人“回味無(wú)窮”。醋具有保健作用,可以預(yù)防感冒,調(diào)節(jié)血脂等等,是家庭,餐飲業(yè)必需的調(diào)味佳品,也是生活中的保健品。 醍醐灌頂,出于《敦煌變文集·維摩詰經(jīng)講經(jīng)文》:“令問(wèn)維摩,聞名之如露入心,共語(yǔ)似醍醐灌頂。”,佛教指灌輸智慧,使人徹底覺悟。比喻聽了高明的意見使人受到很大啟發(fā)。
“醍醐”在漢譯佛經(jīng)中的基本詞義為“本質(zhì)”、“精髓”,東方醍醐,取“東湖”二字各一諧音,體現(xiàn)了東湖陳醋乃是中華傳統(tǒng)文化的精髓和寶貴傳承,寄托著山西人民的濃濃家鄉(xiāng)情懷和歷史
醋中醇釀:東湖陳醋擁有七百多年的歷史,純手工制造,不添加任何化學(xué)催化劑,無(wú)防腐劑,無(wú)色素,無(wú)香精,乃純天然釀造陳醋。
送禮佳品、延年益壽:純天然釀造的陳醋所含的精氨酸可以降低血脂,而它所含有的精氨酸的含量比其他醋高很多。而醋能防癌,主要是乳酸的作用,對(duì)軟化血管有很大的幫助。并且有助于消化系統(tǒng)的免疫力提升,優(yōu)化腸道有益酸性細(xì)菌的繁殖。
而各種禮品包裝的東湖陳醋亦為消費(fèi)者提供了多種體面的、不同場(chǎng)合和節(jié)日氣氛的送禮選擇,這些產(chǎn)品特征理應(yīng)在廣告語(yǔ)中體現(xiàn)出來(lái)。
三、廣告語(yǔ)核心概念:
突出東湖陳醋的清香可口,又酸又甜,還要突出它的品質(zhì)好,眾多的山西老陳醋方法,用料大致一樣,消費(fèi)者很難區(qū)分哪個(gè)最好,所以東方醍醐一方面突出了東湖的品質(zhì)優(yōu)良;另一方面,取東湖的諧音,加深消費(fèi)者對(duì)于該品牌的印象,而“東方醍醐”這一概念則極大幅度地提升了東湖陳醋的產(chǎn)品核心價(jià)值和產(chǎn)品內(nèi)涵,賦予中華傳統(tǒng)文化精髓的涵義,使東湖陳醋升華至中華民族珍貴傳統(tǒng)的一種。
水塔老陳醋英文廣告語(yǔ)
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1, vinegar of hundred years water tower Jun Shou of hundred years companion
2, acetic meaning a bit thicker intoxicate
3, bright of violet morning vinegar drinks Yue Shuang more
4, water tower mature vinegar is beautiful praise 10 thousand
5, a thousand li of hundred years mature vinegar waves sweet 6, country beauty of acetic water tower